SEO consulting you leave knowing what to do next.
An hour with someone who read your data before the call. You leave with a direction and a ranked list, not a note to think over.
What we talk about
You pick the topic — these are the areas I work in daily and the ones people ask about most.
Who this is for, and who it is not
Consulting only works when someone on your side ships what we agree. If that is not you, here is what will serve you better.
This is for you if
- You have a product or marketing team with its own delivery capacity
- You work with an agency and want an independent read on the direction
- You are planning a migration, a redesign or a site rebuild
- You want to move on GEO and AI search but do not know where to start
- You run SEO yourself and are stuck on something specific
Look elsewhere if
- You want someone to ship the changes for you — that is an ongoing engagement
- You need full technical documentation — that is an SEO audit
- You expect guaranteed rankings — nobody honest will give you those
- You do not have access to Search Console and Analytics yet
What a consultation looks like
Four steps from enquiry to decision. No pro forma invoice, no week of waiting for a reply.
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01
You pick a slot
You choose a time in the calendar and describe what you are bringing. The more specific, the more I can prepare — one sentence on the problem and three questions works best.
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02
I read your site first
Before we meet I go through your visibility in Google and AI search, your Search Console and Analytics data, and what your competitors are doing. The hour is not spent bringing me up to speed.
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03
The session
We meet on Google Meet and work on your own data — I show you what I see and why it means what it means. You ask about anything you want.
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04
Direction and priorities
You leave with a list of things to do, ranked by impact on traffic, and the reasoning behind that order. Your team has something to start on the next morning.
What to bring to the call
None of this is required, but every item on the list turns part of the hour from questions into answers.
- Access to Google Search Console and Analytics 4
- Your questions sent ahead, bullet points are fine
- Your main keywords and your competitors' URLs
- Business goals and the time horizon you are working to
- Who on your side will implement the changes
- What you have already tried, and how it went
What a consultation costs
One rate per hour of work, analysis before the call included. No packages, no retainer, no minimum order.
For larger engagements and anything that needs an audit first I quote individually — tell me what you have in mind and I will come back with a number.
Consulting, an audit, or an ongoing engagement
Three different things, and the three most often confused with each other. Here is what actually separates them.
| Criterion | SEO consulting | SEO audit | Ongoing engagement |
|---|---|---|---|
| When to pick it | You have a specific question or a decision to make | You do not know what is blocking growth and want the full read | You want someone to run organic growth for you |
| Turnaround | A slot within 2 weeks, the session itself is an hour | 5–21 working days from getting access | Continuous, with first results in 2–3 months |
| What you get | A direction and a ranked list, settled live | A report with the reasoning and a P0–P2 backlog | Strategy, implementation, testing and monthly reporting |
| Who implements | Your team (or me — implementation priced per project) | Your team, after I walk you through the findings | Me, alongside your team |
| Billing | Hourly rate | Fixed project fee | Monthly retainer |
Who you are talking to
Over 10 years in organic growth, most of it at scale: Allani, Domodi and Homebook, then Brainly — dozens of markets from the US to India — and Ceneo, the largest price comparison site in Poland. Millions of pages and decisions made on data, because at that size there is no other way.
That work produced StatTower, my framework for testing SEO changes at a 95% significance threshold. A consultation gets you exactly that thinking — and the shipping stays with your team, with as much support from me as it needs. If you would rather hand the implementation over entirely, I price that per project.
Common questions about SEO consulting
How long is a consultation, and how do I book one?
A standard session is an hour. You pick the slot yourself in the calendar — there is usually something free within two weeks. If the topic is broader we book two hours up front, or split them across two calls.
What do I need to prepare beforehand?
The minimum is a description of the problem and access to Google Search Console and Analytics 4. Everything else — written questions, a competitor list, your business goals — is optional, but each one turns part of the hour from questions into answers.
How is a consultation different from an SEO audit?
A consultation answers the questions you already have and ends with a direction settled live. An audit answers the question you have not asked yet — what is actually blocking growth — and ends with a ranked list of fixes and their estimated impact. If you do not know where to start, start with the audit.
Can we work together beyond a single session?
Yes. Some clients book recurring sessions — monthly or quarterly — to review priorities and check implementations. They are billed the same way, by the hour. If the scope grows to the point where I should be running growth, we move to an ongoing engagement.
Do I need a technical background?
No. I explain things so you can pass them on to your team and your board. If someone from engineering joins the call we go deeper — crawl budget, rendering, structured data — but that is your choice, not a condition.
Does this cover AI search and GEO?
Yes, and increasingly it is the main topic. I check whether your content and products are being cited in ChatGPT, Perplexity and Google AI Overviews, and what has to change so that they are. Same craft as classic SEO, different criteria.
What does it cost, and how is it billed?
PLN 300 net per hour, including the analysis of your site before the call. I invoice after the session with payment terms — no prepayment. Larger projects are quoted individually.
Do you work with smaller sites too?
Yes. The experience comes from large sites, but the same principles hold at a thousand pages — what changes is what is worth doing first. On very small sites it is usually faster to fix a handful of things than to build a strategy, and I will run it that way.
Find out if your site is ready for AI search
Free strategy call. I'll analyze your visibility in Google and AI search and show you concrete growth opportunities.